



Our long-time association with the Oakland non-profit, Creative
Growth Art Center, inspired the "Growing Out" promotion.
Our goal was to increase awareness of Creative Growth and promote
Tommy Dew Design at the same time.
This multi-level promotion offered a creative, technical twist
to the art of gift giving. Email and standard mail invites directed
recipients to the website. Upon entering a Gift Keycode, visitors
selected a calendar,
notecards or magnets as their gift. While browsing the website,
visitors also learned more about Creative Growth artists. The
result was a successful collaboration that brought media attention
and recognition to all parties involved.
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