Launched by the Dairy Council of California, Meals Matter is an online resource offering unbiased, easy-to-use nutrition education tools that promote optimal health and healthy food choices. Tommy Dew Design and Cylogy, Inc. teamed on a comprehensive redesign and restructuring of the website in July 2003, focusing on the development of a completely personalized online experience for the Meals Matter audience.

Working closely with DCC, the team brainstormed and developed enhanced personalization tools with an eye toward future growth, moving the website into a Microsoft .NET framework. We repurposed and augmented existing tools that previously used outdated technology, establishing an infrastructure to support future growth.

Website features: "My Personal Start Page" greets members with their "Family Food Profile," personalized news, tips, and recipes; members search, submit and store recipes with personal notes in their own "Cookbook"; members create and update a personal "Meal Planner," "Shopping List" and "Pantry"; a "Weekly Poll" and "Nutrition Notes" are randomly pulled from the database for display on the home page; a custom Content Management System and Bulk Email Tool allows DCC staff to update site content and send email blasts.