NeuroGeneration is a startup clinical stage biotechnology company with neural stem cell products targeting neurological disorders caused by cell loss or injury. Their mission is to lead the field of neural stem cell therapy for neurological disorders and become the top provider of autologous neural stem cell therapy products. Stem cell research is a new and developing medical field which offers great promise for the treatment of a wide range of illnesses and conditions.

Tommy Dew Design was asked to create a logo that would identify the new company and its mission. The logo has a green arching arrow that connects the two “o’s” in their name, symbolizing the action of one cell transforming into another cell – from solid green to opened orange, like the regenerative nature of a stem cell to a functioning specialized new cell.