This colorful, soothing identity conjures a place on the Baja California peninsula where people relax on the beach and play in the warm surf. Designed for the San Felipe Development Company, the logo represents everyone's dream home on the coast of the Sea of Cortez, in the delightful new development called Mi Casa del Mar. Artfully arranged, carefree lines form a lovely view from the veranda, conveying a sense of ownership, attainability and affordability.