In addition to creating a new logo and tagline for OpportunityKnocks.org, the #1 non-profit job directory on the web, Tommy Dew developed a national ad campaign to promote use of the website. Variations of the ad were developed for different audiences – employers and job seekers – as well as different print media – newspapers, magazines and direct mail. The campaign concept, design and copy were all developed in-house by our design team, working closely with key members of the Opportunity Knocks staff.

Additionally, ad templates and usage guidelines were distributed to partners nationwide – maximizing advertising reach and minimizing development costs.